Marketing Solution

LSWR Group collaborates with the main companies operating in the reference markets by designing solutions that reshape the value chain and help build the future of the System.

LSWR Group, with Edra in the field of health and medicine, designs new processes, new platforms, new systems to improve the information and decisions of patients, clinicians, pharmacists, decision makers and informants: they are levers that enable evolution of the system ensuring better dialogue, timely availability of essential information, effective processes.

LSWR Group has some of the most innovative solutions to redesign care pathways, activate patient empowerment and promote telemedicine. Since January 2014 it has been operating with a contact center in Milan for remote scientific information and patient support programs and a call center in Tirana for market surveys and profiling activities.

LSWR Group is a leader in Italy in the design and implementation of highly scientific, authoritative and interactive digital solutions. The plurality of activities, the daily relationships with the most important opinion leaders and with the entire medical scientific community guarantee an effective and innovative design of the projects. Spaces for dialogue, exchange and study, where the clinical professional can update himself in real time and find exactly what he is looking for and what he needs to develop his professionalism.

Many solutions are enabled by Medikey, the largest Italian professional online community, also used daily by AIFA to communicate with the medical profession.

Medikey is the most important Italian online community of health professionals: a dynamic, certified, profiled, constantly growing network, which allows institutional and private subjects to dialogue with the medical-scientific community with simplicity and in compliance with the current legislation.

It is the only Italian network dedicated to health professionals that has the international BPA certificate which certifies the annual updating, validity, accuracy and transparency of its database. This certification confirms the reliability and strength of Medikey as a secure access key for obtaining a unique competitive advantage towards achieving its commercial objectives.

Some examples of innovative projects:

Tocintouch
Online telecollaborative system that supports the local clinician in the diagnosis and in the referral of the patient to the referral center, it activates a shared protocol for the co-management of the patient.

iDia
The multidisciplinary path to achieve therapeutic adherence and improve the clinic, it places the person and the disease at the center thanks to new technologies. The course focuses on a multi-channel system (telephone, text message, web / email, app) for dialogue with the patient and a cloud that collects information and data on drug intake and makes them available to specialists. The system is configured as a "personal trainer" of health, following and supporting the management of the disease on a daily basis:

  • Reminds the taking of the drug and notes the patient's status
  • Explain the benefits of therapeutic adherence
  • Provides tips on lifestyle and nutrition and answers to frequently asked questions

Scatto al Futuro
It is an online photo contest that allows participants to share photos and experiences. "Scatto al Futuro" is a container of stories told by protagonists of all ages who want to tell the third age, "captured" in different moments of life: love, wisdom, experience, free time, family.

Multichannel projects
The multi-channel scientific communication model is able to replace the traditional face to face visit, giving rise to a relational path with the professional through different tools and different detailing methods:

  • PhoneDetailing carried out by eRep with scientific training
  • eDetailing: Information communications on the product are associated with contents of scientific value for the medical user.